Details Rule tips in Website Design

Written by Jamie Kiley

When it comes to websites, the details matter. Although many website owners believe the important thing is merely to get a website up, that's only a small part of the job. Effective sites take a lot of planning--and a lot of concentration on the details.


Is it crystal clear to visitors what they are supposed to do on your site? It's critical to ensure that you've provided straight-forward directions to visitors as to what they should do on your website.

Have you answered all the objections visitors might raise ? Visitors will have questions and hesitations at various points throughout the process of making a decision to buy. Are you answering those concerns at the points where they are likely to come up ?

Have you emphasized the benefits of your services, not just the features ?

Is your website organization clear and straightforward, and is it oriented around visitors' needs and priorities ? This is one question website owners continually fail to consider. Consider things from a visitor's point of view, and organize around your visitors' priorities, not your internal company structure. The same goes for individual page layouts, not just the website organization as a whole.

Do the graphics on your website visually emphasize the most important items on each page ? Take a long hard look at your pages and figure out which elements really stand out. Are you visually drawing attention to the important stuff?

Does your website draw along a path to an end goal ? Every website should be a process geared toward getting visitors to take certain actions. It's your responsibility as a website owner to figure out the details of how that process should work and which steps happen where.

Have you considered everything from a visitor's point of view, not just a website owner's point of view?

If you want to create an effective website, get intimately acquainted with your visitors' mindset. Learn to identify with your visitors' feelings all the way through from the very beginning of the process to the very end. Understand their specific needs, their concerns, and the benefits that speak to their hearts.

After you've done that, analyze the details of your site. The answers you've determined for the above questions will affect the fine points of your graphic design, of your page layouts, and of your overall site organization. Purposely evaluate why each element of the page is placed the way it is and identify what purpose every item serves.

It's not enough to just launch a website. You have to make the details count !

Does your site have the essential ingredients that make customers buy? Jamie Kiley can help you find out exactly how your site needs to be improved. Sign up for a site review today at http://www.kianta.com

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http://www.webpronews.com/topnews/2004/05/21/the-details-rule-in-web-design