Thursday, September 20, 2007

Current trends in graphic design

People are changing the way that they consume online information so nature of the Website brings with it an expectation of interaction with information and modern Web design are become work of web designer

Current trends in graphic design include using fonts of different sizes in headlines and pull quotes or using a very small font in the margins of magazine articles. You see this especially in magazines where designers have broken many rules in order to achieve “innovative” design. These trends then trickle down to marketing design where they are seen in ads, direct mailers, on web sites, etc.

Such design elements are eye catching and nice to look at, but they can also be difficult to read, lowering reader comprehension. Which means, if people aren't reading your expensively designed marketing collateral, they probably aren't going to respond to it either. If you are putting together an ad, web site or a direct mail piece, consider these following time-tested design rules:

Tag cloud
1. Use alternate forms of navigation including the ability to browse by user, tag clouds, tabbed navigation etc

1. In the US, serif typefaces are the easiest to read. In Europe though, people find sans serif easiest to read.

2. Make your web site easy to read by using typefaces that were designed to be easy to read on a computer screen. Some examples are: Georgia (serif) and Trebuchet or Verdana (sans serif).

3. Reverse type (white type on a black background) is much harder to read. Rather than not using this design devise, which can be attention getting, you can assist the reader by keeping the amount of text short and/or the point size large.

4. Engage the attention of Web users by drawing their eye to what is important, rather than trying to provide them with everything under the sun.

Source : http://enricodesign.com/newsletters/type.html

1 comment:

nasri said...

Hi

Tks very much for post:

I like it and hope that you continue posting.

Let me show other source that may be good for community.

Source: Web designer interview questions

Best rgs
David